“According to Chain Store Age, the German supermarket company will use its partnership with Instacart to roll out the service to 75 major markets, including San Diego, New York City, Miami, Raleigh and Minneapolis. By Thanksgiving, it will be available in 5,000 new areas in 35 states.”1 ALDI’s partnership with Instacart began in March when they launched the service in greater Chicago (after having tested in larger markets like Atlanta, Dallas and Los Angeles).
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ALDI’s plan to become the third biggest grocery chain in the US is helped by their business model, “…built around value, convenience, quality and selection.”1 And they are growing at a time when other retailers are struggling. Jason Hart, CEO of ALDI U.S. said, “We are giving our customers what they want, which is more organic produce, antibiotic-free meats and fresh healthier options across the store, all at unmatched prices up to 50 percent lower than traditional grocery stores.”1
In 2017, the company revealed plans to spend $1.6 billion on U.S. expansion and remodeling efforts; by the end of 2018, ALDI plans to have remodeled 1,300 U.S. stores and opened 400 new stores.
