New Chapter founders leave brand, saying Procter & Gamble’s profit pressure threatens to undermine mission
(Editor’s Note: Did you know that the New Chapter brand was owned by P&G, a company famous for their animal testing? Yet another reason to always read the label!) In 2012, P&G acquired the brand New Chapter and it’s founders- Paul and Barbi Schulick – stayed on to lead the brand. However, they recently severed their ties with the brand saying the “financial pressures to accelerate profits”1 meant they could no longer- in good conscience- continue to associate themselves with the brand. RELATED STORY: Alternative Medicine Isn’t Really That Alternative- a Holistic Nurse’s View While the acquisition was initially profitable,...
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