The Vegan Boss who Followed his Heart and Made Millions
In 1970, a group of idealistic friends started selling vegetarian food in an LA cafe. Their cafe, at the back of a grocery store, catered to a crowd who were eager for sprouts and wind chimes and incense. But interest and capital grew. Soon the friends took over the store and removed all the meat products. Although people told them they were crazy, Michael Besancon, Spencer Windbielthey, Bob Goldberg and Paul Lewin followed their hearts. (Besancon and Windbiel, went their separate ways in 1985 (Besancon is now global head of Purchasing & Sourcing) but two others, Bob Goldberg and Paul...
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