New Vegan Restaurant Chain Should Worry McDonald’s
Steve Heeley, the CEO of Veggie Grill- a healthy fast-casual chain- is counting on the fact that his burgers taste as good, if not BETTER, than a McDonald’s Big Mac because he already knows his are better for your health. His are 100% vegan and made from pea protein. Launched in 2006, Veggie Grill serves fast-casual food that has fewer calories than traditional fast-food items. Their menu includes dishes like tempura green beans and “fish” tacos. Prices range from $3.50 to $11.50. Right now there are 28 in California, Washington, and Oregon. However, Veggie Grill is planning a nationwide expansion after a $22...
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