Anheuser-Busch initiative aims to help farmers transition to organic, boost organic industry
Can a major beer brand help increase organic farming acres in the United States? That’s the aim of a new initiative by brewing giant Anheuser-Busch to support the growth of the company’s Michelob ULTRA Pure Gold, the first national beer brand in the U.S. to be certified organic. Anheuser-Busch’s “Contract for Change” aims to help farmers through the three-year transition period to organic by providing long-term contracts and paying premium prices for transitional and organic crops, while helping grow the organic industry. Addresses challenges of increasing organic grain production Anheuser-Busch is well-positioned to launch such an initiative, according to...
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