Johnson & Johnson Consumer Inc., the brand famous for its lawsuits over the dangers of talc, announced on July 30th that it would be purchasing Zarbee’s, Inc., a leader in natural healthcare. This acquisition will include the full line of Zarbee’s Naturals™ products for children and adults.1
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Zarbee’s was founded in 2008 by a pediatrician named Zak Zarbock, who wanted to create safe, wholesome and effective alternatives to traditional OTC medicines. “His first product was a honey-based kids’ cough syrup made with vitamin C and zinc and free of alcohol, drugs, and artificial flavors.”2. Since that first product, Zarbee’s has grown into a “broad-based health and wellness brand.” 3
So it gives me pause as to why on earth they would sell to a company like Johnson and Johnson;
“‘Zarbee’s is a values-driven company that was founded on and has achieved significant growth by meeting the evolving health needs of today’s families,’ said Katie Devine, Global President, OTC Franchise, Johnson & Johnson Consumer Inc. ‘As a global OTC leader, Johnson & Johnson Consumer shares in this vision and is committed to providing innovative healthcare solutions that satisfy the preferences of consumers.'”4
At this point, the financial terms of the transaction are not known. And we will certainly be watching to see what Johnson and Johnson do to the Zarbee’s brand.
