FDA Allows Vegan ‘Just Mayo’ to keep their name
As reported today in Quartz (link below)
“The company says it has worked out an agreement with the US Food and Drug Administration that will let it keep the name of its ‘Just Mayo’ vegan mayo, as long as it makes some changes to its labeling.”
The new label clearly states that Just Mayo is egg-free. And CEO Josh Tetrick told Quartz it will emphasize the word “just”—not as in “only” but as in “guided by reason, justice, and fairness.”
This all comes after an August letter from the FDA warning Hampton Creek that its vegan mayo was “misleading.”
After the letter was made public, a Freedom of Information Act later revealed emails showing that the American Egg Board (an organization overseen by the U.S. Department of Agriculture) had targeted Hampton Creek for a take-down. AEB was trying to prevent Just Mayo from being sold at Whole Foods and it even made joking threats of violence against Just Mayo CEO Josh Tetrick.
As Quartz aptly described the whole ordeal: “There is literally a US government conspiracy against vegan mayo.”
The Mayo Wars, as it was dubbed by the media, received massive attention, and consumers were widely outraged by the actions of a quasi-governmental organization. After the expose, the AEB’s CEO ended up stepping down.
All in all, the FDA’s decision to let Just Mayo keep its name is a huge victory for the vegan movement. Many of our vegan readers have weighed in and think that Hampton’s Creek spread is a healthier, more sustainable, and cruelty-free improvement on traditional mayonnaise (most of which is made from factory farmed hens) and consumers — omnivore and herbivore alike — love it.
The company is making it easier for people to choose compassion, and what’s better — or more Just — than that?
Main source : http://cok.net (and http://qz.com)
