I imagine this cost a pretty penny to do but it’s an awfully clever marketing trick! If you happen to live in Sweden and think you might be pregnant, you can actually pee on an IKEA magazine ad currently running and it will let you know! You see, the ad will reveal a previously invisible text offering the discounted price on a certain crib if you are indeed pregnant!
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As you might imagine, the ad has gotten quite a bit of attention.
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The discount is actually available to all members of the Ikea Family program. The ad really is just for fun but does function as a simple, free pregnancy test which encourages readers who are pregnant to join Ikea Family and reap the benefits.1
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