FDA Re-Evaluating 'Healthy' Food

Why The FDA Is Re-Evaluating The Nutty Definition Of ‘Healthy’ Food

Last year, KIND received a warning letter from the U.S. FDA requesting them to remove the word healthy from the back wrapper of four different KIND bars. The FDA said that their use of the term healthy was in violation of a certain regulation, one based on the fat content of a product.

It’s now been just over a year and it seems the FDA has reversed their decision and will now allow KIND to use the word healthy on its wrappers again.

And not only did they reverse their decision, but they have decided to reevaluate the regulatory definition of “healthy”. The current standard, created 20 years ago- when the benefits of consuming “good fats” were not fully understood- needs to be reevaluated. For instance, under current regulations, foods like fat-free chocolate pudding and sugary cereal can bear a healthy nutrient claim, but nuts and avocados can’t. WHAT?

This is exciting news to be sure, but as I always say, we can’t stop here and the KIND company isn’t either. Their goal is to make sure that consumers have access to good food and education about their food. We can get behind that. So, here is a short video showing you how to make homemade Kind bars so that you always have a quick snack available! Enjoy!